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Tag: opinion

Herd Check

Five predictions for the 2021 beef industry

By Jaclyn | February 10, 2021February 10, 2021 by Jaclyn

Author’s note: This was piece originally debuted on Working Ranch Magazine‘s podcast. The new decade came at us storming out of the gate. 2020 was a year full of disruptive, groundbreaking events and issues surpassing anyone’s crystal ball. Nonetheless, a look back at the trends and shifting tides can give us a sense of what…

Herd Check

The Dean Foods disgrace

By Jaclyn | December 13, 2020December 13, 2020 by Jaclyn

The ag industry is abuzz with the fiasco left in the wake of the Dean Foods empire collapse. Earlier this year, it may have seemed the legal mess surrounding Dean Foods after they filed for bankruptcy and were bought out by Dairy Farmers of America for a $433 million price tag. Now, the not-yet defunct…

Futures Market

Employee Development in Agribusiness

By Jaclyn | November 23, 2020November 23, 2020 by Jaclyn

I don’t think it’s such a secret in corporate America that employees want to be valued and feel like their potential is being used. But much of our workforce doesn’t feel their superiors are necessarily doing that. According to one survey, opportunities for learning and development is the most important job benefit to 42% of…

Rural Legend

Rethinking perspectives on ag advocacy

By Jaclyn | September 19, 2019September 19, 2019 by Jaclyn

One thing I’m pretty fascinated by and passionate about is land usage and how it pertains to agriculture. I find it pretty disheartening to see land paved over left and right while simultaneously being told by activists that animal agriculture is destroying the planet and a waste of our precious limited resources. And while this…

Rural Legend

The double-edged sword of branded beef products

By Jaclyn | May 19, 2019May 19, 2019 by Jaclyn

This month of May, the agriculture community celebrates National Beef Month by promoting one of America’s favorite red meats. The story of the U.S. beef industry is truly dynamic and fascinating. From the early colonial homestead pastures to the cattle drives that defined our Great Plains, beef grew up eerily close some of the most…

Rural Legend

Why defining the “family farm” matters

By Jaclyn | May 1, 2019May 1, 2019 by Jaclyn

I’m a bit late to get this one up, but alas here we are. I am proud to present what my editor considers to be among my best pieces to date. This is a topic I am particularly passionate about and have been wanting to get to for awhile, I just needed the right opportunity.…

Rural Legend

Agriculture vs. advertisers: can we get too defensive?

By Jaclyn | February 12, 2019February 12, 2019 by Jaclyn

Per my last article, I feel compelled to start this with a disclaimer as this will very much be an opinion piece. The entire point of these articles is to offer alternative perspectives and incite discussion in the ag community. I think oftentimes we need fresh, critical perspectives from outside and within. Obviously, I can’t…

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